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Vogue (UK)

Kate Moss on the May 2000 cover of Vogue UK
Editor-in-Chief	Edward Enninful
Former editors	Alexandra Shulman 1992–2017 Elizabeth Tilberis 1988–1992 Anna Wintour 1985–1987 Beatrix Miller 1964–1984 Alisa Garland 1960–1964 Audrey Withers 1940–1960 Elizabeth Penrose 1935–1939 Alison Settle 1926–1934 Dorothy Todd 1922–1926 Elspeth Champcommunal 1916–1922
Categories	Fashion
Frequency	Monthly
Circulation	220,000[1]
Publisher	Condé Nast Publications
First issue	1916[2]
Country	United Kingdom
Language	English
Website	vogue.co.uk

The British edition of the fashion magazine Vogue is currently owned and distributed by US media company Conde Nast. British Vogue has been published since autumn 1916. Its current editor^[who?] stated that, “Vogue’s power is universally acknowledged. It’s the place everybody wants to be if they want to be in the world of fashion" and 85% of the magazine’s readers agree that “Vogue is the Fashion Bible”.^[3] The magazine is considered to be one that links fashion to high society and class, teaching its readers how to ‘assume a distinctively chic and modern appearance’.^[4] As a branch-off of American Vogue, British Vogue is a magazine whose success is based upon its advertising rather than its sales revenue. In 2007, it ran 2,020 pages of advertising at an average of £16,000 a page. It is deemed to be more commercial than other editions of Vogue.^[5] British Vogue is the most profitable British magazine as well as the most profitable edition of Vogue besides the US and China^[6] editions.

History

During the First World War, Condé Nast, Vogue's publisher, had to deal with restrictions on overseas shipping as well as paper shortages in America. The British edition of Vogue was the answer to this problem, providing Vogue fashion coverage in the British Isles when it was not practicable to receive it in the usual way. Under the London edition's second editor, Elspeth Champcommunal,^[7] the magazine was essentially the same as the American edition, except for its British English spellings. However, Champcommunal thought it important that Vogue be more than a fashion magazine. It featured articles on ‘society and sporting news… Health and beauty advice… travelogues… and editorials’, making it a 'skillfully mixed cocktail'.^[8] Champcommunal held her editorial position until 1922.

Under its first editor, Dorothy Todd, a renowned Vogue editor due to her boldness, especially in her movement to blend the arts and fashion, the magazine shifted its focus from fashion to literature, featuring articles from Clive Bell about art exhibitions in Paris. There were also notable features from noted English writers such as Virginia Woolf and Aldous Huxley.^[9] Due to Todd's changes, the magazine lost much of its audience, and she spent only four years as editor.^[10] British Vogue is not believed to have really taken off until after its third editor, Alison Settle, was appointed in 1926.

Under Audrey Withers (editor from 1940 to 1960), the magazine again took a literary direction, and during the Second World War it even took part in reporting the war. In 1944, the American photographer Lee Miller persuaded Withers to send her to Normandy to produce an article on wartime nursing; Miller then followed the Allied advance through Europe, reporting the liberation of Paris and sending a story from Buchenwald.^[11]

Alexandra Shulman was Editor-in-Chief of the magazine from 1992 to 2017. When Shulman was editor, the magazine has drawn more than a million readers. Shulman was known for developing collector’s issues of British Vogue, such as the ‘Gold Millennium Issue’ where celebrities and supermodels such as Kate Moss can be found on the cover. Shulman is also praised for her use of up and coming photographers like Mario Testino.^{[citation needed]} Shulman became known for her attempt to change the face of fashion.^{[citation needed]} She has pushed designers to stop using 'size-zero' models.^[12] Shulman stated that "super-skinny models are no longer acceptable," receiving positive notes from women all over the world.^{[citation needed]}

British Vogue today

Edward Enninful was confirmed as the new Editor-in-Chief of British Vogue on 10 April 2017.^[13]Condé Nast International Chairman and CEO Jonathan Newhouse announced him as the successor to Alexandra Shulman, calling Enninful "an influential figure in the communities of fashion, Hollywood and music which shape the cultural zeitgeist", adding that "by virtue of his talent and experience, Edward is supremely prepared to assume the responsibility of British Vogue". Enninful's first issue as Editor-in-Chief was 2017's December issue, featuring British model and activist Adwoa Aboah on the cover.^[14]

On the magazine’s website (vogue.co.uk) there are more than 25 fashion blogs on beauty, fashion, and culture. You can also find VogueTV which features recent fashion videos from catwalks to interviews with models and designers.^{[citation needed]}

Criticism

There has been an ongoing debate about whether or not the fashion industry is racist, and with the arrest of British designer John Galliano, who was found guilty of making racist and anti-Semitic comments in a public setting,^[15] as well as the news the hairdresser James Brown, who has worked closely with Kate Moss, went on a rant where he used the 'N' word,^[16] more attention has been brought to the issue. Vogue editor Alexandra Shulman joined the race debate, making a statement to the Daily Mail that she doesn't "think fashion is institutionally racist in the slightest".^[17]

British Vogue also faces some criticisms for fashion blunders. In 2011, the magazine was criticised for a spread in the December 2011 issue which featured a rosy-cheeked model sitting atop a yak, sporting a pair of £5,820 trousers said to make the model look like the animal.^[18]

See also

• List of British Vogue cover models


• List of Vogue cover models


• List of women's magazines


• List of men's magazines

References

External links

• Official Site


• 
  British Vogue – magazine profile at Fashion Model Directory