Pilot PMR















Pilot PMR
Type
Privately held company
IndustryPublic Relations
Founded2004
Headquarters
Toronto, Ontario, Canada
Services
Public Relations, Marketing, Brand Management
Websitewww.pilotpmr.com

Pilot PMR is an award-winning strategy and design agency based in the St. Lawrence neighbourhood in downtown Toronto, Canada, near the city’s historic Distillery District. The agency provides branding and digital development, strategic communications, marketing, and UX services to clients across Canada and internationally.


Pilot PMR also offers media and presentation coaching for executives and spokespersons.




Contents





  • 1 Clients


  • 2 Services


  • 3 Notable staff


  • 4 References


  • 5 External links




Clients



Food and Beverage
  • Burger King

  • Burnbrae Farms

  • Cardinal Meat Specialists Ltd.

  • Clover Leaf Seafoods


  • Coors Light [1]

  • Heineken


  • Molson [2]

  • Molson Canadian

  • Old Dutch Foods

  • Rickard’s Red

  • Rickard’s White

  • The Beer Store

Business and Finance


  • FCT (First Canadian Title)

  • Intracorp

  • JWT

  • Miller Thomson LLP

  • MRS

  • Open Options

  • Ontario Centres of Excellence

  • Weigh House Investor Services [3]

  • Xerox Centre for Engineering Entrepreneurship and Innovation

  • FirstOntario Credit Union

Environment and Energy



  • Algonquin Power [4][5]

  • OCETA

  • Plan Zero

  • StormFisher Biogas

  • TerraChoice

Consumer



  • Air Miles [6]

  • Electrolux Floorcare [7][8]

  • SIGG

Sports and Entertainment


  • Bauer Hockey

  • BBC Canada [9]

  • Callaway Golf

  • Discovery Health

  • Food Network Canada

  • Golf Canada

  • History Television

  • NHLPA

  • Showcase Television

Public Sector



  • CNIB [10]

  • Downsview Park

  • East Scarborough Boys and Girls Club

  • Ontario Association of Food Banks

  • United Way of Greater Toronto

  • WoodGreen Community Services

Health and Wellness


  • HealthPRO

  • McMaster Health Forum

  • McMaster School of Biomedical Engineering

  • McMaster Institute for Neuroscience Discovery and Study

  • Ontario Federation of Community Mental Health and Addiction Programs


Higher Education


  • University of Waterloo, Faculty of Engineering

  • University of Waterloo Stratford Campus

  • McMaster University, School of Biomedical Engineering

  • McMaster University, W Booth School of Engineering Practice

  • McMaster University, MiNDS Graduate Program of Neuroscience

  • Xerox Centre for Engineering Entrepreneurship and Innovation

  • CommerceLab


Services



Public Relations

  • Communications Planning and Strategy

  • Media Relations

  • Corporate Brand Building

  • Product and Service Publicity

  • Information Campaign


  • Blogs / Microblogs / Podcasts

  • Community Management


  • Market Intelligence and Analysis

  • Presentation Training

  • Community Relations

  • Internal Communications

  • Issues Management

  • News Conference


  • Philanthropy Programs

  • Sponsorship

Branding


  • Central Brand Story

  • Messaging

  • Market Positioning

  • Value Proposition

  • Brand Architecture

  • Brand Name

  • Visual Identity

  • Validation and Testing

  • Corporate Collateral

  • Transition and Implementation

  • Training

  • Launch Design and Execution

  • Brand Engagement Strategies

Digital


  • Social Network Applications

  • Social Media Audits / Optimization

  • Brand Monitoring

  • Web Strategy

  • Web sites

  • User Experience


  • Content Management System Integration

  • Database Development


  • Customer Relationship Management Integration


  • SEO & Search Engine Marketing Services

  • Mobile Site Conversion

  • Site Building and Authoring: HTML, Active Server Pages, .NET, PHP, Flash animation, Ajax (programming)

Documentary


  • Branded Content

  • Media Strategy

  • Creative Concepts

  • Storyline

  • Storyboards

  • Scripting

  • Scouting

  • Videography

  • Editing

  • Post-Production



Notable staff



  • Alex Mangiola: Vice President. Alex began his career working for newspapers throughout Ontario, including The Windsor Star, Chatham Daily News, Guelph Mercury and Simcoe Reformer. His first forays into marketing included representing Cuban state companies such as Habanos and Cubanacan in Canada, as well as several Ontario government clients like the Ontario Human Rights Commission, Ontario Tourism and the Ontario Ministry of Research and Innovation. Alex has worked extensively in Toronto’s not-for-profit sector for clients such as United Way of Toronto, Woodgreen Community Services, Ontario Association of Food Banks, East Scarborough Boys and Girls Club, as well as the recently formed Addictions and Mental Health Ontario. His is an active member of the Maytree Foundation’s DiverseCity Voices, a group of subject matter experts from under-represented ethnic or racial groups designed to enrich the quality of print, radio and television news in Toronto.


  • Sarah Lazarovic founded Torontoist, and served as an editorial cartoonist for The Ottawa Citizen and Vancouver Sun. As a digital journalist, she filed live sketch reports from events for Maclean’s magazine, and charted monthly news events for the National Post and I Love Charts. Lazarovic made two shorts for the National Film Board. Her work has been screened at festivals around the world and on CBC’s Rough Cuts and Canadian Reflections.


References




  1. ^ Media In Canada, August 20, 2008 "Coors Light celebrating Labour Day weekend by chilling its beer", Retrieved May 25, 2010


  2. ^ PubZone, April 11, 2008 "Molson's Message: Grow a Beard! Support Hockey Development!", Retrieved May 21, 2010


  3. ^ Marketing Magazine, November 27, 2009 "Second Opinion rebrands as Weigh House", Retrieved May 25, 2010


  4. ^ Marketing Magazine, February 25, 2009 "Algonquin Power hires Pilot for rebranding", Retrieved May 21, 2010


  5. ^ PR in Canada, February 19, 2009 "Pilot PMR Picks Up Algonquin Power", Retrieved May 25, 2010


  6. ^ PubZone, May 9, 2008 "Air Miles offers points collectors free movies", Retrieved May 25, 2010


  7. ^ Marketing Magazine, October 13, 2009 "Electrolux has Eureka moment with vacuum cards", Retrieved May 25, 2010


  8. ^ PR in Canada, June 17, 2010 "Electrolux Wants Canadians To Show Some Love With Launch Of LoveToVacuum.com", Retrieved June 17, 2010


  9. ^ Media In Canada, September 17, 2007 "BBC Telly hits Toronto streets with tabloid-style promo", Retrieved May 25, 2010


  10. ^ Marketing Magazine, September 25, 2006 "A new outlook for CNIB", Retrieved May 25, 2010




External links


  • PilotPMR.com

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